Built inside a trading desk.
Refined by the teams that live in it.
Alphorix is the marketing & sales CRM that forex brokers, prop trading firms and financial marketing teams choose when a generic pipeline tool stops keeping pace with their operation. We built it because we needed it — and we ship every feature knowing it will be run against a real book, on a real Monday morning.
We built this after too many missed leads.
Alphorix started as an internal tool inside a forex marketing operation. The founders had spent years buying leads from Google, Meta and affiliate networks, then watching those same leads decay inside inboxes, spreadsheets and generic CRMs that had been designed for enterprise software sales, not financial retail.
The pattern was frustratingly consistent: a lead came in, sat unclaimed for hours, got called by whichever agent was free rather than the right agent, and by the time anyone owned it the buyer had moved on. Conversion rates suffered. Reps burned out chasing stale numbers. Managers had no honest view of what the pipeline was worth.
So we rebuilt the CRM from the assumption that a lead has a shelf-life measured in minutes, that the person who calls it matters as much as when it's called, and that a manager should be able to see the whole desk at a glance. Alphorix is what we wished we'd had — now offered to any team running the same playbook.
Principles that shape the product.
Alphorix is not a generic CRM adapted for finance. Every workflow — from KYC intake to deposit reconciliation — is engineered around how forex, prop and CFD teams actually operate.
Our routing engine matches a fresh lead to the right sales rep in under three seconds. In this industry, the first conversation wins ~70% of the money.
Every customer runs on a fully isolated workspace at the database layer. Your leads, pipelines and reports never share a query — or a backup — with any other company.
Email support@alphorix.net and a human replies within business hours. No queue, no ticket carousel, no gated tiers.
The four numbers Alphorix moves for our customers.
Every workflow inside Alphorix is designed to move one of the metrics below. If a feature doesn't help you convert faster, retain leads longer or ship a campaign that pays back — we don't ship it.
Mandatory next-action rules and in-browser reminders guarantee every active lead has an assigned owner and a scheduled touch-point.
Daily plans, live pipeline value, conversion by source and per-rep commissions — surfaced without a single spreadsheet.
Country- and language-aware routing sends each lead to the rep most likely to convert them — automatically.
White-label the CRM with your colours, logo and custom domain. Your team logs in to your brand, not ours.
Every enquiry lands in a human's inbox.
Whether you're running your first campaign or rebuilding a 20-agent desk, we'd rather talk in a sentence than a demo call. Pick the address that fits.