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The Broker FTD Playbook 2026

A practical guide for brokers, IB networks and prop firms to turn more leads into first-time deposits.

  • Speed-to-lead benchmarks and the 5-minute rule for sales desks
  • Routing rules by country, language and lead quality
  • The FTD funnel: contact → qualified → KYC → first deposit
  • 5 Email + WhatsApp journeys that lift FTD rates
  • Sending deposits to Meta CAPI so ads find real depositors
  • Retention desk playbook for re-deposits and win-backs

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