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HubSpot alternative
Alphorix vs HubSpot for brokers
HubSpot is a great general CRM. Alphorix is built for broker sales floors, with FTDs, IBs and WhatsApp built in.
| Capability | Alphorix | HubSpot |
|---|---|---|
| Built for brokers (FTD, IB, KYC objects) | Included | Custom objects needed |
| Lead routing by country & language | Included | Workflows (higher tiers) |
| WhatsApp inbox on every lead | Included | Via marketplace apps |
| 3CX click-to-call & call reports | Included | Via marketplace apps |
| Deposit events to Meta CAPI | Included | Custom integration |
| IB / affiliate portal & commissions | Included (Partners module) | Not included |
| Email Journeys with FTD goals | Included (Email add-on) | Marketing Hub (separate) |
| Typical setup time for a broker | About 1 day | Weeks with a partner |
| Pricing model | From $499/mo for 5 seats, all core features | Per seat plus hub tiers and add-ons |
Built for brokers (FTD, IB, KYC objects)
Alphorix: Included
HubSpot: Custom objects needed
Lead routing by country & language
Alphorix: Included
HubSpot: Workflows (higher tiers)
WhatsApp inbox on every lead
Alphorix: Included
HubSpot: Via marketplace apps
3CX click-to-call & call reports
Alphorix: Included
HubSpot: Via marketplace apps
Deposit events to Meta CAPI
Alphorix: Included
HubSpot: Custom integration
IB / affiliate portal & commissions
Alphorix: Included (Partners module)
HubSpot: Not included
Email Journeys with FTD goals
Alphorix: Included (Email add-on)
HubSpot: Marketing Hub (separate)
Typical setup time for a broker
Alphorix: About 1 day
HubSpot: Weeks with a partner
Pricing model
Alphorix: From $499/mo for 5 seats, all core features
HubSpot: Per seat plus hub tiers and add-ons
FTDs, IBs and KYC are built in, so you don't need to build custom objects.
WhatsApp and 3CX are included, not bought from the marketplace.
Deposit events go to Meta CAPI out of the box, so ads optimise for depositors.
Being fair
Choose HubSpot if you need a broad marketing suite for many non-broker products and have a team to customise it.
Comparison based on publicly available product information as of 2026. Features and pricing of other products may change. Check with each vendor.