Meta Conversions API
Tell Meta which leads actually deposit.
Server-side Lead, QualifiedLead, ConvertedLead and Purchase events — for better ad optimisation.
Alphorix sends your CRM lifecycle back to Meta through the Conversions API, with hashed customer data and de-duplicated event IDs, so your campaigns optimise for depositors instead of form-fillers.
See it in action
What's included
Website & CRM pipelines
Website events for forms; CRM events for Instant Form leads — routed automatically.
Lifecycle events
Lead, QualifiedLead, ConvertedLead and Purchase with verified deposit value.
Privacy-safe hashing
Email, phone and name are SHA-256 hashed before they leave your workspace.
Idempotent & retried
Deterministic event IDs, automatic retries and no double counting.
Push log & test events
See every event sent, retry failures and fire test events.
Campaign ROAS
Combine ad spend with deposits for return on ad spend by campaign.
How it works
- 01Paste your Pixel ID and token
- 02Choose events to send
- 03Watch match quality improve in Events Manager
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