Prop firms sell evaluation challenges to traders who want funded accounts. The business depends on two things: selling first challenges efficiently, and getting traders to buy again after a failed or passed challenge. A CRM helps with both.
The prop firm funnel
| Stage | Typical leak |
|---|---|
| Visitor → sign-up | Weak landing page, no lead capture |
| Sign-up → first challenge | No follow-up for sign-ups who didn't buy |
| Challenge → result | No support or education during the challenge |
| Result → next purchase | No win-back offer after a failed challenge |
1. Capture and segment every sign-up
Tag sign-ups by challenge size of interest, country and source (ad, affiliate, influencer). Tags trigger the right journey automatically.
2. Nurture sign-ups who didn't buy
Most sign-ups don't buy on day one. Run a journey:
- Day 0: how the challenge works + rules summary
- Day 1: a funded trader's story
- Day 3: a limited-time discount code
- Day 7: an FAQ email + live chat or WhatsApp
3. Support during the challenge
Education emails on risk rules, drawdown limits and trading psychology improve pass rates and goodwill.
4. Win back after the challenge
- Failed: a "reset" discount within 48 hours, plus tips on what went wrong.
- Passed: congratulations, next steps, and an upsell to a larger account.
5. Track affiliates properly
Affiliates and influencers drive much of prop firm traffic. Give each one a code, track sign-ups, purchases and revenue, and pay commissions from data, not screenshots.
6. Send purchases to Meta
Send challenge purchases to the Meta Conversions API as Purchase events with value. Your ads then find buyers, not just sign-ups. See Meta Conversions API for brokers.
Key metrics
- Sign-up → purchase rate
- Cost per purchase by channel and affiliate
- Repeat purchase rate within 30 days
- Revenue per trader
Prop firms on Alphorix
Alphorix gives prop firms tagged forms, nurture journeys with A/B tests, affiliate codes and commissions, and purchase events to Meta CAPI, plus a sales desk for VIP traders.
Put this playbook to work in a day.
Routing, WhatsApp, Journeys and FTD attribution in one CRM. 7-day free trial.
