A/B subject tests and WhatsApp steps
A/B subject test
Open an email step and switch on Test two subject lines. Enter Subject B, the test group size (default 50 per version) and the wait (default 24 hours). Leads are split 50/50; later leads wait until the version with the higher open rate wins, then everyone gets the winner. You can also pick the winner manually or restart the test.
WhatsApp step
Add Send WhatsApp and choose a Meta-approved template. Map each variable ({{1}}, {{2}}) to a lead field or fixed text. Messages are sent from the journey's WhatsApp account (Trigger & settings → Sender) within the sending window, and are logged in the lead's WhatsApp thread. Leads without a valid phone, or workspaces without WhatsApp connected, skip the step and continue.
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