Email Marketing

Deposit goals and email analytics

4 min read 3 viewsby Alphorix Team

Deposit goal

In Trigger & settings → Goal, switch on End the journey when the lead makes a first deposit. A deposit is detected when the lead moves to FTD or a Deposit Pipeline entry is marked deposited. Deposits made while in the journey, or within the attribution window after leaving (default 7 days), are credited to it. Journey cards and reports show deposits, deposit value and conversion rate.

Analytics

Marketing Email → Analytics shows sent, delivered, opens, clicks, bounces, unsubscribes, complaints and journey deposits for 7/30/90 days or a custom range, filtered by campaigns or journeys. Charts: daily trend, delivery breakdown, top campaigns and journeys, plus per-country tables. Export Summary, Daily trend or the full Event log as CSV.

Each lead's profile also shows Email automations (journeys and timeline) and every marketing email received, with preview.

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