How to use the CRM

Manager & admin playbook — running the floor

5 min read 14 viewsby Alphorix Team

If you're the admin or a sales manager, these are the screens the sales agents never touch — but they're where you shape how the whole floor operates.

Team (/users) — admin only

  • Add / disable users
  • Assign roles: admin / manager / sales
  • Set per-user country + language weights (used by auto-assignment)
  • IP allowlist bypass — grant a road-warrior sales rep bypass rights while everyone else must connect from the office IP
  • Trigger the invite email flow — new user gets a magic link to set their own password

Assignment Rules (/rules) — admin + manager

Pick your routing strategy:

  • Country + language match — best for multi-market brokerages
  • Round robin — simple, fair, load-balanced
  • Manual — every incoming lead lands in a "Unassigned" queue for the manager to hand out

You can also configure priority-based override: VIP leads (deposit_intent >$10k on the form) skip round-robin and go to your top closer.

Workspace Settings (/workspace-settings) — admin only

  • Branding — logo, primary/accent colours, favicon. Also custom domain (paid plans).
  • Business hours — used by the SLA clock; leads outside hours don't accumulate breach time.
  • Sub-statuses — extend the built-in status list with your own custom stages (e.g. qualified → hot_lead → warm_lead → follow_up_scheduled).
  • Custom fields — add any extra field to the lead model (broker license, trading experience, etc.)
  • IP allowlist / Geo-fence — restrict sign-in to specific IP ranges. Combine with per-user bypass for hybrid teams.

Integrations (/integrations) — admin only

  • Facebook Lead Ads — full OAuth to any Facebook page → real-time lead sync
  • CRM Forms — copy-paste embed script for your website
  • Webhook URL — for Zapier / Make / custom integrations

Reports (/reports) — admin + manager

  • Funnel analytics
  • Campaign ROAS
  • Per-agent performance & SLA compliance
  • Deposit trends over time
  • Export any view to CSV

Billing (/billing) — admin only

Upgrade / downgrade plan, add seats, view invoices, update payment method.

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